DONE-FOR-YOU ENROLLMENT VISIBILITY PLAN

A 45-day marketing and enrollment system for childcare centers ready to become more visible, generate inquiries and turn more conversations into tours.


I help small to mid-sized childcare centers improve their visibility, messaging, content and Meta advertising so more local families can discover their center, inquire, and take the next step.

45-DAY BUILD + LAUNCH


$2,497 USD + advertising spend

Approximately $30/day in paid advertising is recommended depending on your location, competition, enrollment needs and goals.

This service is designed for established childcare centers that have spaces available, or expect availability soon, and are ready to invest in a more consistent approach to enrollment.

APPLY FOR DONE-FOR-YOU MARKETING

Our job is to help more of the right local families see your center, understand what makes you different, and take the next step.

Your team still plays an important role in responding to inquiries, following up, conducting tours and converting the right families into enrollments.

Initial Setup + 45-Day Campaign Support

$2,497 USD

MORE THAN β€œRUNNING FACEBOOK ADS”

Parents rarely make a childcare decision from one advertisement.

They may see your ad, look at your Facebook or Instagram page, search your center on Google, visit your website, read your reviews and then decide whether they feel comfortable contacting you.

That is why our 45-Day Enrollment Visibility & Growth Plan looks at the entire journey from discovery to inquiry.

We help strengthen the pieces families see before they ever book a tour.

VISIBILITY β†’ LEAD β†’ CONVERSATION β†’ TOUR β†’ ENROLLMENT

Our role is to help create visibility, generate opportunities and help move qualified families toward the conversation and tour stage.

Your childcare team remains responsible for final availability, tuition information requiring director approval, tours, registration and enrollment.

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WHAT’S INCLUDED

ENROLLMENT MESSAGING + POSITIONING

Before we create ads, we get clear on what we are actually communicating.

We develop your:

βœ“ Core enrollment messaging
βœ“ Center positioning
βœ“ Parent demographics
βœ“ Marketing angles
βœ“ Program priorities
βœ“ Local audience strategy
βœ“ Parent journey
βœ“ Lead-generation path

The goal is to make it easier for local families to quickly understand who you serve, what makes your center different and why they should take the next step.Β 

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GOOGLE BUSINESS PROFILE OPTIMIZATION

Parents searching for childcare often turn to Google before contacting a center.

During the initial plan we help strengthen your Google presence through:

βœ“ Google Business Profile review and optimization
βœ“ Four new Google posts
βœ“ Review-response support
βœ“ Messaging and profile recommendations

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WEBSITE + SOCIAL MEDIA AUDIT

We review the key places parents are likely to visit after discovering your center.

This includes recommendations for:

βœ“ Website messaging
βœ“ Enrollment calls-to-action
βœ“ Facebook and Instagram positioning
βœ“ Social media consistency
βœ“ Parent-facing messaging
βœ“ Areas that may create confusion or reduce trust

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30 DAYS OF BRANDED ORGANIC CONTENT

During the initial phase, we also strengthen what parents see when they visit your social media pages.

You receive:

βœ“ 8 branded social media posts
βœ“ Approximately two posts per week
βœ“ Content aligned with your enrollment messaging
βœ“ Classroom and program-based content
βœ“ Approval before publishing

This helps create a more active and consistent online presence while your paid campaigns are running.

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META ADS + CREATIVE

We build and manage a Meta lead-generation campaign designed around your center, programs and local market.

This includes:

βœ“ Campaign strategy
βœ“ Facebook + Instagram advertising
βœ“ Multiple marketing angles
βœ“ Ad copy
βœ“ Graphics and creative development
βœ“ Lead-generation forms
βœ“ Campaign setup
βœ“ Testing
βœ“ Monitoring
βœ“ Optimization throughout the 45 days

We do not rely on one ad and hope it works.

Different families respond to different messages, which is why we use a variety of creative and angles whenever possible.

Specialized UGC or professional video production, if required, would be quoted separately and approved by the client first.

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RETARGETING + WARM AUDIENCES

Many parents will not inquire the first time they see your center.

Retargeting helps you stay visible to people who have already shown interest.

Your strategy may include audiences such as:

βœ“ Website visitors
βœ“ Facebook and Instagram engagers
βœ“ Video viewers
βœ“ Previous leads
βœ“ Other warm audiences available within your Meta account

We also use warm-audience and engagement campaigns where appropriate to keep your center visible throughout the decision-making process.

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ENROLLMENT LEAD FOLLOW-UP

This is one of the biggest differences in the updated plan.

Generating a lead is only the beginning.

During the 45-day plan, I also help monitor and respond to incoming enrollment inquiries.

This may include:

βœ“ Initial DM responses
βœ“ Email follow-up
βœ“ Lead check-ins
βœ“ Answering basic enrollment questions
βœ“ Encouraging qualified families to take the next step
βœ“ Redirecting families back to your childcare center for tours, availability confirmation and registration

You will also receive a clearer follow-up process your team can continue using.

Your center remains responsible for:

βœ“ Confirming final availability
βœ“ Tuition or policy questions requiring director approval
βœ“ Phone calls requiring center staff
βœ“ Tours
βœ“ Registration
βœ“ Paperwork
βœ“ Final enrollment decisions

My role is to help reduce the number of interested families who simply disappear between β€œI’m interested” and β€œI’d like to book a tour.”

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WHAT MARKETING CAN AND CANNOT DO

Marketing can:

βœ“ Increase your visibility with local families
βœ“ Build awareness and familiarity
βœ“ Generate inquiries and leads
βœ“ Create opportunities for tours
βœ“ Help identify which messages parents respond to
βœ“ Keep your center consistently visible online

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Marketing cannot guarantee:

βœ• Every lead will respond
βœ• Every inquiry will be qualified
βœ• Every inquiry will book a tour
βœ• Every tour will enroll
βœ• A specific number of enrollments
βœ• Instant results

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Advertising creates opportunities. Enrollment happens when strong marketing meets strong follow-up and a strong childcare experience.

At the end of the 45-day campaign support period, you will have a clearer picture of what families are responding to, which messages are working, and what next step makes the most sense for your center.

You may choose to continue with ongoing paid ads management, social media management, or another visibility strategy based on your enrollment goals.

Book a Call to Discuss Your Enrollment Goals

THIS SERVICE MAY BE RIGHT FOR YOUR CENTER IF YOU WANT TO:

βœ“ Become more visible to local families
βœ“ Generate more childcare inquiries
βœ“ Create more opportunities for tours
βœ“ Stop relying entirely on referrals and word of mouth
βœ“ Improve your Facebook and Instagram presence
βœ“ Have professional Meta advertising managed for you
βœ“ Get consistent branded content
βœ“ Strengthen your local messaging
βœ“ Build a clearer path from discovery to inquiry
βœ“ Better understand what marketing is actually working

AFTER THE FIRST 45 DAYS

You do not have to rebuild everything every month.

Once your enrollment system is established, you may continue with:

ONGOING ENROLLMENT GROWTH MANAGEMENT

$997 USD / MONTH

This is a leaner monthly service focused specifically on keeping your enrollment engine running.

Included:

βœ“ Meta Ads management and optimization
βœ“ Monthly campaign and creative refresh
βœ“ Retargeting
βœ“ One weekly boosted or warm-audience post
βœ“ Lead monitoring
βœ“ Enrollment DM and email follow-up
βœ“ Redirecting qualified families back to your center

Not included:

βœ• Full organic social media management
βœ• Regular social posting
βœ• Ongoing Google Business Profile management
βœ• Website management

The monthly focus becomes very simple:

AD β†’ LEAD β†’ CONVERSATION β†’ TOUR β†’ ENROLLMENT

THIS IS FOR CHILDCARE OWNERS READY TO INVEST IN GROWTH

We may be a good fit if:

βœ“ You operate an established childcare center
βœ“ You currently have or expect to have spaces available
βœ“ You are ready to invest in professional marketing
βœ“ Someone on your team can respond to leads quickly
βœ“ You are willing to follow up more than once
βœ“ You understand that marketing creates opportunities rather than guaranteed enrollments
βœ“ You are prepared to give the campaign time to collect data and improve

WE'RE PROBABLY NOT A FIT IF:

βœ• You're looking for the cheapest Facebook Ads option
βœ• You want to β€œtry ads for a week”
βœ• You expect guaranteed enrollments
βœ• Nobody can respond to inquiries or conduct tours
βœ• You're unwilling to follow up with leads
βœ• Your center isn't currently able to accept new families

Check out our growing community




"I got more traffic, engagement and some messages and phone calls "


-Olamide P.


”

Christina is an incredible coach!! I’ve learned so much through her programs and courses. Easy to follow and she’s always available for guidance."

-Eva M.




β€˜β€˜I wouldΒ recommendΒ 

Christina and her team 100%"

-DamyolaΒ .

Frequently Asked Questions

READY TO BECOME MORE VISIBLE IN YOUR LOCAL MARKET?

If your center has open spaces and you are ready to stop relying entirely on referrals, random posting or occasional advertising, the first step is to see whether your center is a good fit.

45-Day Enrollment Visibility & Growth Plan

$2,497 USD

+ paid advertising budget

After the initial 45 days:

Ongoing Enrollment Growth Management: $997 USD/month

Advertising spend remains separate.

APPLY FOR MARKETING SUPPORT