How to Prepare for Fall Time Enrollment Now in Your Childcare Business

Fall is one of the biggest opportunities of the year for home daycare and childcare centers to enroll new families. But here’s the secret: the best time to prepare is before the rush starts. Getting ready now means less stress later—and a much better chance at filling your spots early. Whether you’re brand new or have been doing this for years, here’s how to prepare your childcare business for fall enrollment season starting today.

1. Review and Refresh Your Program Details

Start by reviewing your daily schedule, tuition rates, age groups served, and available openings. Is everything updated? Are you adding new activities or adjusting your hours for fall? Having these details in place now makes it easier to answer parent questions confidently.

Update your welcome packets, enrollment forms, and parent handbooks so they’re fall-ready. These documents should reflect any new policies, holiday dates, and curriculum changes.

2. Start Marketing Early (Organically)

The earlier you start talking about fall, the better. Begin sharing posts about your fall schedule, activities, and open spots. You can create excitement by teasing fall themes like apple picking, pumpkin crafts, or leaf exploration.

Use keywords like “fall daycare enrollment”, “home daycare openings”, and “September childcare spots” in your website content, social posts, and community group messages to improve visibility in local search results.

3. Clean and Prep Your Space

A clean, fresh space makes a strong first impression during tours. Use this time to declutter, deep clean, and swap out toys or decor to reflect the upcoming season. Add cozy touches with fall-themed books, sensory bins, and art displays. These small updates help parents picture their child in your care.

4. Reconnect with Past Leads

Had families inquire over the summer but not enroll? Now is the time to follow up. Send a friendly message letting them know you’re preparing for fall and would love to show them your program again. A warm follow-up can turn a maybe into a yes.

5. Plan Your Fall Curriculum

Start organizing your fall learning themes now. Whether you follow a structured program or plan week by week, having your lessons outlined shows parents that you’re intentional and prepared. Share a few sneak peeks on social media to build interest and trust.

Fall enrollment success starts with preparation. By updating your materials, organizing your space, and getting your message out early, you’ll be positioned to fill your childcare openings with less stress and more confidence. The earlier you start, the stronger your season will be.

I hope this blesses you and your business.

Christina