Why Video Works for Childcare Enrollment (and How to Start Today)

Video marketing isn’t just for influencers — it’s one of the best tools childcare providers can use to build trust and boost enrollment. In this episode, Christina shows you how to create simple, authentic videos that parents love to watch — using just your phone and 15 minutes a week.

👀 What You’ll Learn:

• Why short-form video builds trust faster than photos or flyers
• The 3 easiest types of childcare videos to create (zero tech required)
• A 15-minute weekly system to help you stay visible and fill spots
• Where parents are actually watching and sharing local childcare content

🎥 3 No-Fuss Video Ideas Covered:

“A Day in 30 Seconds”

→ Show your real program in action: playtime, circle time, snack setup.

Hook: “This is what [age group] looks like at [Your Program Name] on Tuesdays.”

“What Parents Ask Me Most”

→ Answer 1 common question on camera: potty training, lunches, ratios, etc.

Hook: “We get this question all the time in [Your City]…”

“We Have a Spot Open”

→ Write your availability on a whiteboard, show the age group area.

Hook: “1 spot open for a 2-year-old starting March — text [number] if interested.”

🧸 Who This Is For:

• Home daycare owners who want to fill spots without constant posting
• Childcare center directors who want higher tour conversion
• Any provider who’s nervous about video but knows it works

📲 Quick Video Tips Mentioned:

Film vertically for Reels/Stories, horizontal for YouTube

Use natural light and skip the filters

No faces needed — film activities, bulletin boards, or your voiceover

Always include: “Serving [City] — Text [Phone Number] for a tour”

🗓️ Weekly Video System (Recap):

• Pick one bright spot in your space
• Record 3–5 short clips during real playtime
• Add city + call-to-action as text overlay
• Post to Facebook & Instagram Reels once a week

📍Where Parents Are Watching:

Facebook (especially local mom groups + your business page)

Instagram Reels (boosted by Meta’s algorithm)

YouTube Shorts (parents search “daycare [city]” here)

🔗 Links & Resources:

🎓 Join the Childcare Business Marketing Skool Community

Daily prompts, video tips, and support from other providers:

👉 https://www.childcarebusinessmarketing.com/skool

🛠 Done-For-You Childcare Marketing Services

Want Christina’s team to film, write, and run your ads?

👉 https://www.childcarebusinessmarketing.com/done-for-you-services

✍️ Visit the Blog

Step-by-step childcare marketing strategies:

👉 https://www.childcarebusinessmarketing.com/blog

📺 Watch on YouTube

New videos weekly to help you fill spots:

👉 https://www.youtube.com/@childcarebusinessmarketing

💬 Want a custom script for your first video?

Let Christina know the #1 question you get from new families, and she’ll script your “What Parents Ask Me Most” video so you can film it today.