Is Boosting Posts a Waste of Money for Daycare Owners?

Have you ever clicked the blue "Boost Post" button on Facebook, thrown $50 behind it, and then waited... with nothing but a few likes and maybe a comment to show for it?

You're not alone.

Boosting posts is one of the most common ad mistakes daycare owners make—and it’s probably costing you more in lost enrollment than you realize.

Let’s break down why boosting rarely works, and what to do instead if you actually want to fill spots fast.

🤔 What Is “Boosting” a Post?

Facebook’s Boost Post button is designed to make advertising feel easy. You choose a post, pick a basic audience, set a budget, and hit go.

Sounds great… but here’s the problem:

Boosting is not the same as running a real Facebook ad.

Boosting gives you reach—but rarely gives you results.

Most boosted posts:

• Target the wrong audience

• Lack a clear call-to-action (CTA)

• Aren’t optimized for leads, messages, or booked tours

So while you may get more likes or views, you’re not getting parent inquiries.

🚫 Why Boosting Posts Doesn’t Fill Daycare Spots

1. Boosts optimize for engagement, not leads

Meta’s algorithm will show your post to people who are likely to like it—not people likely to book a tour.

2. Poor targeting = wasted spend

You’re usually shown vague audience options. Without full access to Ads Manager, you can’t:

• Retarget website visitors

• Segment by behavior or interests

• Optimize for contact form submissions

3. No tracking or testing

Boosted posts don’t support proper A/B testing, reporting, or creative rotation. You can’t measure what’s working—or improve it.

✅ What to Do Instead: Run Real Ads That Convert

Instead of boosting, run real lead-generation ads using Meta Ads Manager. This allows you to:

• Target local parents with children ages 1–5

• Use Instant Forms to collect leads right inside Facebook

• Track cost per inquiry, click-through rates, and actual ROI

• A/B test creatives, headlines, and audiences

EXAMPLE:

✅ Real Ad: “2 toddler spots just opened in [City]! Book a tour now.”
🔗 With an Instant Form to collect their info and auto-confirm a call.

Compare that to:

❌ Boosted Post: “Look at our new playground! 😍”
💬 Gets likes from your grandma. No leads.

📉 Boost vs Real Ad (Side-by-Side):

💸 Are You Spending Without Seeing Results?

If your budget is vanishing and your tour calendar is still empty, it’s time to stop boosting—and start advertising with intention.

We help childcare providers skip the overwhelm and start running real Meta ads that book real tours.

🎯 Done-For-You Facebook + Instagram Ads

Starting at $797/month + ad spend, we handle everything:

• Targeting and setup

• Instant Form lead funnel

• Ad copy and creative

• Weekly optimization

You focus on your center. We focus on your leads.

👉 Apply now:

https://www.childcarebusinessmarketing.com/done-for-you-services

Or book a quick 15-min strategy call to see if it’s a fit.

No more boosted posts.
Let’s get real results.