The Real Reason Parents Ghost After a Tour

You gave a warm, detailed tour. The parents nodded, smiled, and said, “We’ll be in touch.” And then… crickets. In this episode of the Grow Your Daycare Podcast, we uncover the real reason families ghost after a tour—and how a simple follow-up system can turn those maybes into enrollments.

❌ What You’ll Learn:

• Why most ghosting isn’t personal—it’s procedural

• How to lead families to the next step with confidence

• A simple 3-part post-tour system that builds trust and drives action

• A real-life example of how one provider 4X’d their tour conversions

💡 Key Takeaways:

• Tours are the middle, not the finish line

• Most parents just need clarity, not convincing

• A consistent follow-up system increases conversions without extra pressure

📣 Want to Stop Losing Leads After the Tour?
Join our SKOOL community to get:
✅ Done-for-you follow-up email & text templates
✅ Scripts to close tours with confidence
✅ Weekly coaching + support from providers just like you
👉 https://www.skool.com/childcaremarketing/about

📬 DM the word “TOUR FLOW” for a free post-tour follow-up template
🛠️ Explore our 1:1 services: https://www.childcarebusinessmarketing.com/done-for-you-services
📩 Questions? [email protected]
📺 YouTube channel for tips:
https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

Don’t guess after the tour—guide. That’s how you turn tours into enrollments.