Things Every Parent Looks for Online (That Most Daycares Forget to Show)

Season #2

Is your center showing what really matters to parents? In this episode, Christina breaks down the top three things parents are looking for online when researching child care providers—and why most centers miss the mark. Cute content isn’t enough.

Parents are shopping for trust, safety, structure, and philosophy—not just smiles and snack time. You'll learn: ✅ What types of content actually build trust with parents

✅ Why highlighting safety, structure, and your teaching philosophy is a must

✅ Easy ways to level up your website and social media with content parents want to see

✨ Ready to turn your online presence into a parent-magnet?

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📺 Watch more tips on our YouTube channel: Grow Your Daycare on YouTube