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The #1 Mistake Daycare Owners Make on Their Website (And How to Fix It)

Season #2

Is your daycare website actually helping you get enrollments — or silently turning parents away? In this episode of the Grow Your Daycare Podcast, Christina reveals the most common mistake childcare websites make: unclear or missing messaging above the fold.

If parents have to scroll or guess who you are, where you’re located, or how to reach you — they’ll leave. This episode walks you through exactly what your homepage should include to boost trust, parent engagement, and daycare tour requests.

Whether you run a home daycare website or a childcare center website, this quick audit will help you turn your site into an enrollment tool that works 24/7.

🎯 What You’ll Learn:

  • What “above the fold” means for daycare websites

  • The most important homepage elements: headline, CTA, photos

  • Examples of strong headlines that build trust fast

  • How to make your CTA stand out and convert

  • Tips to highlight your unique daycare features (USPs)

  • Tools to test if your website is effective with real users

🔗 Resources & Links Mentioned: