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Why Small Home Daycares Can’t Afford to Ignore Marketing

Season #2


Are you still relying only on word of mouth to fill your daycare? In 2025, that just won’t cut it. In this episode of the Grow Your Daycare Podcast, Christina — a former childcare center owner turned childcare marketing strategist — breaks down why home daycare marketing isn’t optional anymore.

Families don’t drive around looking for signs or wait for neighbor recommendations. They Google, they scroll Facebook, they check Instagram. If your daycare isn’t showing up online, you’re handing families to larger centers without realizing it.

You’ll learn the hidden cost of ignoring marketing, why every empty childcare spot costs you hundreds of dollars, and how daycare social media marketing can help you look professional, trustworthy, and visible — without spending thousands.

Whether you’re running a home daycare or a small childcare center, this episode will give you the mindset shift and tools to compete confidently with the bigger programs in your area.

🎯 What You’ll Learn:

  • Why relying on word of mouth isn’t enough in 2025

  • The financial cost of ignoring daycare marketing

  • How social media builds trust and visibility for your daycare

  • What parents really think when they see an outdated page

  • How small home daycares can market smarter than big centers

🔗 Resources & Links Mentioned:

🧠 Keywords:
home daycare marketing, childcare social media tips, how to market a daycare, daycare advertising strategies, why daycare marketing matters, home daycare enrollment tips, daycare digital marketing, childcare visibility online, daycare business growth strategies